If you haven’t done so already, please have a look at curator Stuart Pilkington’s newly launched project Someone I Know.
I was really happy to be involved with this web-based project this year.I took part in Stuart’s The Chain project in 2011. Someone I Know is similar in that it exists solely a web-based project.
For The Chain http://www.chainproject.co.uk/about.html Pilkington invited 107 photographers to produce an image in response to a word or sentence of instruction. This instruction would be emailed to you from the person who was before you on the list or ‘chain’. You, in turn, had to send a word or sentence of instruction to the person who came after you in the chain. And so it went.
For Someone I know http://www.someoneiknow.net Pilkington asked only that the chosen photographers picture just that – someone they knew. For my part, I photographed my daughter’s classmate in her school hall in my local neighbourhood here in Edinburgh.
In the first week of launch, the projects generate thousands of hits (the most recent project, Someone I Know, generated record visits in the first week). Each photographer brought viewers to the site, and then the images filtered out from blogs via tumblr sites, or similar, to other audiences - potentially ad infiniutm. The chain of associations on the original site - already established as tenuous and therefore fragile - were broken almost immediately, as the site goes live. Images spread out in unexpected ways and via other connections.
The audiences for Pilkington’s projects are larger than those for the vast majority of gallery-based photography exhibitions or even those for photography books. Unlike traditional photographic display, the projects structure eschews the usual strategies of sequential practice and repetition of photographic display and instead encourage us to think of the future of photography in a networked world. It’s a pretty exciting place to be.
Dir. Wendy McMurdo
Animatronic Head, Sheffield 2011
Robot, Royal Museum of Scotland 2011
The Robot House, 2011
The Loop (2009)
Dir. Wendy McMurdo and Paul Holmes